Leslie A. Laney
- General Manager, WUSF
- Entrepreneur & Strategist
Looking for all opportunities to make change. The digital way.

I help people & organizations transform.
For more than twenty years, I have led the way in organizational transformations around change management, developed strategic plans, and built teams that produce and integrate digital content & technologies. However, the most gratifying aspect is observing the lasting growth I have fostered in others. By providing personalized training, hands-on support, and unwavering encouragement, I have witnessed individuals flourish into confident leaders and teams unite and grow stronger.
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Work Experience
January 2026 - Present024 resent
WUSF
General Manager
2024 - 2025
WUSF
Station Manager
2018 - 2024
WUSF
Marketing & Strategic Initiatives Manager
Brief Overview:
I provide the overall vision and strategic leadership for the University of South Florida's public media enterprise, which includes two public radio stations and their associated digital platforms, including websites, social media channels, YouTube video channels, and podcasts. This role ensures the delivery of high-quality public service content across all platforms while driving audience engagement, revenue generation, sustainability, and community impact.
I serve as the primary person responsible for ensuring compliance with all FCC regulations, upholding the highest standards of journalistic integrity and ethical fundraising practices, and serving as the primary representative for WUSF and WSMR regarding National Public Radio and Florida Public Media.
As the senior executive of the department, I am responsible for maintaining high levels of organizational performance and financial success, effective staff leadership, productive stakeholder and partner relationships, and positioning the organization as an essential community resource in an evolving media landscape.
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2011 - Present
Brief Overview:
For 10+ years, I've helped transform businesses and non-profits with intentional marketing solutions. After a strategic pivot from a local print shop in 2012, I built a boutique agency, A Media Marketing, specializing in crafting data-driven campaigns that deliver quantifiable results. My focus is not only on staying nimble in an ever-changing industry, but also on building long-term partnerships with clients and consistently exceeding their business goals. We leverage deep expertise in SEO, web design & analytics, and the integration of marketing automation platforms to deliver measurable ROI and empower our clients to thrive.
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2009 - 2013
Brief Overview:
I had the privilege of being selected to personally train with Alan AtKisson, an expert in systems thinking and sustainable development. I received my Master Trainer Certification in Sweden from the AtKisson Group, allowing me to conduct Accelerator Programs for clients in the US who were seeking organizational training and change management.
By becoming an expert in the Accelerator tools consisting of Vision > Indicators > Systems > Innovations > Strategy, I held workshops and created additional products that clients could benefit from. Learning these skills turned out to be a pivotal point in my career. I used this methodology in the rebranding of what became A Media Marketing and ultimately my relationship with WUSF public media. I still utilize these skills today.
1993 - 2009
Sam's Club
Territory Manager, Florida
Brief Overview:
In my last position with Sam's Club, I was a Territory Manager of the produce division for 34 clubs in the state of Florida. I was responsible for managing 50+ assistant managers, 1,000+ employees, and a P&L of $250M per year.
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Education & Training
Currently Enrolled
St. Petersburg College
Bachelor of Science in Business Administration - Marketing
2024 - Poynter ACES Introductory Certificate in Editing (In progress)
2023 - Google - UX Design Certification
2023 - PRX - Design Thinking Certification
2021 - USF - Diversity, Equity, & Inclusion in the Workplace
